The whole shelf, shot five ways.
Nature's Daily Dose arrived with ten gummy formulas, a label design, and no pictures of any of it. We produced everything the range needed in order to be sold: the product photography, the marketing advertisements, the video ads, and the store they sell from.
Nature's Daily Dose
Supplements · Direct-to-consumer
10
products in the range
50
marketing advertisements
5
art directions, each product in all five
20
fifteen-second video ads
1
online store, light and dark
Ten formulas, ten colours, one grammar
Every pack got its own hue, fruit and lighting, built to the same rules so the range reads as a family on a shelf and as a single product in a feed.
Ashwagandha
Grape
Black Seed Oil
Pomegranate
Creatine Monohydrate
Elderberry
Lion's Mane
Lychee
Maca Root
Orange
Magnesium Glycinate
Pineapple
Moringa
Watermelon
Sea Moss
Kiwi
Shilajit
Blackcurrant
Tongkat Ali
Blueberry
Every product, in every direction
Five art directions, each aimed at a different place the brand has to show up — the launch post, the feed, the performance shelf, the gift bundle, the marketplace listing. Ten products through all five is fifty finished advertisements.
Twenty films, two for every product
Two campaigns, not two edits of one, and each cut for all ten formulas. The launch cut never says what the product does, so it can run where a supplement legally cannot make a claim. The info cut is built entirely out of saying it, for the audience that already knows the pack.
01 / 20
Ashwagandha
Grape · 0:15
Campaign 01 — Product launch
Silent on benefits. Ingredient and texture first, then the pack, and not one claim on screen. It builds the look of the brand and clears ad review anywhere, because there is nothing in it to review.
Campaign 01 — Product launch
10 films
Campaign 02 — Product info
10 films
The place all of it had to work
A ten-product store with the range on a draggable carousel, each product's colour running through the whole page, and a theme the shopper picks. The photography and advertisements above are its content, not its inspiration.
If you have a range and no pictures of it, that is the same problem this started as.
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