01
The gather
The botanicals before they are anything else, shot as ingredients rather than as a product.
All work
Case study
From a blend and a story to a brand people can buy.
Aliora is a botanical scalp and hair oil made in Australia. It came to us as a formula and a founder's story, with nothing a customer could see yet. We built all of it: the brand and the bottle label, the website and online store, five product films, and the flyer that sends people to the site.
Aliora
Botanical hair oil · Brand & website
Visit aliora.au 2026
1
brand identity: logo, label and colours
5
pages on a live website and store
5
product films
1
flyer, matched to the brand
See it live at aliora.au
Website
A store that sells the ritual
The site does the selling a shelf can't: the home page shows the product and how it's used, the product page makes buying one step, and the ingredients and founder's story pages give customers a reason to trust it.
Brand & packaging
A label that looks as natural as the oil
The logo, colours and label were designed together, so the bottle, the website and the flyer all read as one brand. The label artwork is supplied print-ready for both bottle sizes.
- Identity
- Logo, colours and type, used across every piece
- Label
- Artwork for both bottle sizes, as print-ready vector
- On the label
- Full ingredient list, how to use, and caution copy
- Standard
- Consumer Goods (Cosmetics) Information Standard
Print
A flyer that sends people to the store
One page that carries the whole brand offline: the product, what's in it, how to use it and the founder's story, finishing on a QR code that goes straight to the website.
- Covers
- Product, ingredients, how to use, and the founder's story
- Route in
- QR code to aliora.au
- Style
- Matched to the label and website
Video
Five films for the product and the feed
Short films made for the website and social media, showing the blend from the plants to the scalp. Each one is built to work on its own in a feed, or together as a sequence on the site.
02
The release
Where the oils come out of the plant: the step a label calls cold-pressed, finally pictured.
03
The pour
The blend entering the bottle, slow on purpose so the weight of the oil shows.
04
The seal
Capped, labelled and finished: the first frame where it looks like something you could buy.
05
How to use it
A few drops onto the parting, worked in section by section. The whole product explained in one shot.
If you have a product and a story but nothing a customer can see yet, that's where we start.
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